Leads are the lifeblood of any local business. We can help to make your phone ring and make your inbox fill up with people who are specifically interested in your products and services.
We can generate leads through a variety of methods and sources such as organic Google web page listings, Google/Apple Maps, Facebook/Instagram advertising, Google Adwords, local directories and many more. Once we know a little more about your business, we can advise on the “lowest hanging fruit” and then go from there.
We generate leads through the search engines and this allows us to work with a variety of businesses in different industries but all working towards one common goal, getting customers. By leveraging the search engines we can pinpoint keywords and target keywords with a high amount of traffic. The way we do this is all in our SEO work that we offer as a monthly package to all our customers. We create really lovely websites that the search engines like to rank and we do upgrade existing websites.
Google Map Listings
For local search terms, the prime real estate on the Google search page is now the Google Map listings, specifically the top 3 positions. If your business is not in this “top 3” you are missing out on a massive amount of visibility and ultimately calls. Obviously, all your competitors are also trying to take these spots so it’s important to keep up a continued marketing effort in this area.
We can help get your business set up and optimised to ensure maximum visibility on the Google Maps listings with a basic initial setup and audit. If you are interested in dominating the maps listings then ongoing ranking packages are available for a monthly fee as this is something which requires ongoing work, maintenance and monitoring to ensure you stay ahead of the competition.
Search Engine Ranking Optimisation
Google is the primary way that people search for a local business online so it’s crucial that your site appears when people type in the service they are looking for (e.g. “cornwall plumber” or “london taxi service”). Search engine rankings are a fantastic way to generate consistent leads for many years into the future for a short-term initial outlay.
We can audit your site to make sure your site structure is set up correctly to be as search engine friendly as possible. Most clients we work with are making very simple mistakes that can have a big impact on the effectiveness of their website.
Search engine optimisation (SEO) is a long-term play and can often take many months to see results. We usually suggest that a client enters a minimum 6-month contract for this type of work. In exchange, we will continually, proactively work to increase your rankings and provide regular reports and suggestions on where your site is heading.
Website Conversion Rate Optimisation
Your website is the core of your online lead generation. We make sure your website is working as it should be to capture the full value of each visitor. After finding out the primary aims of your business, we’ll make sure your site is correctly set up to achieve those goals.
- Email Capture and Basic Marketing Automation – We can look at the methods you are using to capture email addresses and the way you follow up via automated emails once an email is captured. We can also look at setting up other automations to trigger once a user takes a specific action on your site (e.g. to send a series of emails once a user adds an item to a shopping cart but who then leaves the site without checking out).
- Remarketing Setup – We can make sure your website is setup correctly to take advantage of the various options which allow you to follow up with warm prospects via Facebook Ads and Google Adwords.